Posts by category: Marketing Strategy

How do I determine who my target customers are?

Understanding who your target customers are is essential to running a successful business. To identify your target customers, start by researching what your ideal customer looks like, including their interests, demographics, and any other relevant information. Additionally, consider your current customer base to determine who is most likely to buy your product or service. Finally, analyze your competition to understand their target market and how it overlaps with yours. By taking the time to understand your target customers, you'll be able to create a marketing strategy that is tailored to their needs and interests.